This template is built on a high-contrast palette of #B2B3FC lavender and #14104A dark indigo.
The visual structure uses rounded corner containers to house both text and UI screenshots, creating a cohesive software-centric aesthetic.
A distinctive design decision is the 'stepped' image masking on the trend slides, which breaks the standard rectangular grid to reveal lifestyle photography.
Typography is set in a clean, wide-tracked sans-serif that maintains clarity even in the dense methodology sections.
The deck arc moves from high-level data callouts to granular workflow diagrams, featuring a five-stage linear process with high-contrast circular icons to represent the user journey from discovery to optimization.