Ansoff Matrix prompts for PowerPoint

Four PwC-style prompts, one for each Ansoff growth route. Each builds a single decision slide: a driver tree for market penetration, a market comparison for market development, a needs heat map for product development and a gated option map for diversification.

Ansoff matrix example slide: driver tree for conversion, frequency, retention and cross-sell, plus a revenue bridge
Market penetration · Driver tree for conversion, frequency, retention and cross-sell, plus a revenue bridgeGenerated in Tosea · 1 / 4

Ansoff matrix prompt

Pick a slide, fill in any highlighted fields, then copy or run it.

Create one 16:9 executive strategy slide for market penetration. Audience: [leadership team]. Business: [company and product]. Decision required: [decision]. Use only the verified data below: [paste data and sources]. Build a driver tree covering acquisition, conversion, purchase frequency, retention, pricing, and cross-sell. Add a revenue bridge from the current baseline to the target. Write an action title that states the main implication. Use a restrained consulting layout with white space, charcoal text, muted burgundy accents, and one warm highlight color. Label estimates and assumptions clearly. Do not invent numbers. Add source notes and a recommendation box.
96 words

Why these prompts work

  • Penetration is broken into drivers

    The penetration prompt names six levers (acquisition, conversion, frequency, retention, pricing, cross-sell) and bridges baseline revenue to target. Growth claims become arithmetic.

  • Priorities are capped

    The market development prompt allows no more than two priority markets and asks for the conditions that must hold to move from Partner to Pilot to Scale.

  • Every stage has a gate

    Product development sets one measurable gate per Validate, Build and Launch stage. Diversification adds Test thesis, Prove demand, Commit capital and stop conditions.

  • No evidence, no recommendation

    The diversification prompt recommends an option only if the evidence supports it, and all four prompts ban invented numbers and ask for estimates to be labeled.

Adapt it to your own deck

  • Run only the routes you need

    Most growth reviews weigh two routes. Use the matching prompts and add "Open with a small Ansoff grid showing which quadrant each slide covers."

  • Plug in your market data

    Paste market size, growth, margin and regulation facts into the bracketed fields, or attach the research pack, and add "Mark any market without channel access data as a gap."

  • Match the house style

    The prompts ask for charcoal text and muted burgundy accents. Swap in your brand colors, or choose a template in Tosea and remove the color instructions.

Ansoff matrix FAQ

What is the Ansoff Matrix?

A growth-strategy grid that Igor Ansoff published in 1957. It crosses existing and new products with existing and new markets, giving four routes: market penetration, market development, product development and diversification, in roughly rising order of risk.

Can I paste these prompts into ChatGPT, Claude or Gemini?

Yes. You will get the driver logic, market scoring and slide text back as an outline. Tosea takes the same prompts plus your attached data and produces editable slides that export to PowerPoint.

Is this an official PwC template?

No. The Ansoff Matrix is a public framework, and "PwC-style" describes the restrained burgundy and charcoal look. Tosea is not affiliated with PwC.

PwC-style describes a common consulting framework. Tosea is not affiliated with PwC. Figures on the example slides are illustrative.

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