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Market entry strategy prompt for PowerPoint

A prompt for a 12-slide market entry recommendation for a CEO and investment committee. It scores three candidate markets on a weighted model, maps them against your capability to win, and ends with the first market to enter and an 18-month plan.

Output
Full deck
Works with
Tosea, ChatGPT, Claude, Gemini
Updated
Market entry strategy example slide: weighted scoring table, attractiveness vs capability matrix and 18-month phased roadmap
Entry recommendation · Weighted scoring table, attractiveness vs capability matrix and 18-month phased roadmapExample slide

Market entry strategy prompt

Fill in any highlighted fields, then copy or run it.

Build a 12-slide market entry recommendation for [company] entering [region].
Audience: CEO and investment committee.
Decision: select the first market and approve an 18-month plan.
Compare [market A], [market B], and [market C] on size, growth, competition, regulation, route to market, and capability fit.
Use a weighted model, capability matrix, economics, risks, and roadmap.
Cite external claims. Separate facts, assumptions, and recommendations.
62 words

Why this prompt works

  • Six named criteria

    Markets are compared on size, growth, competition, regulation, route to market and capability fit. Naming them stops the model from ranking on market size alone.

  • A weighted model, not a gut call

    Asking for a weighted model forces an explicit weight per criterion, so the committee can debate one weight instead of the whole answer.

  • Attractiveness meets capability

    The capability matrix plots how attractive each market is against your ability to win there, so a large market you cannot serve does not top the list.

  • Facts and assumptions split

    "Separate facts, assumptions, and recommendations" plus "Cite external claims" keeps a market size estimate from reading as settled fact.

Adapt it to your own deck

  • Fill the brackets

    Replace [company], [region] and the three [market] placeholders. Attach any market studies and add "Use only the attached sources for size and growth; label the rest as assumptions."

  • Set the weights yourself

    If the committee has agreed weights, state them, for example "Weights: size 25%, growth 20%, competition 15%, regulation 15%, route to market 15%, fit 10%."

  • Compare entry modes instead

    For a single-country go or no-go, compare ways in rather than markets: "Compare direct entry, a distribution partner and an acquisition." Adjust the 18-month plan to your budget cycle.

Market entry strategy FAQ

What goes into a market entry strategy deck?

A comparison of candidate markets, an honest view of your ability to compete in each, the entry economics, the main risks and a phased plan. The recommendation names which market to enter first and what the committee is being asked to approve.

Can I run this prompt in ChatGPT, Claude or Gemini?

Yes. A chat assistant returns slide text, tables and an outline, and you build the slides yourself. In Tosea you attach your research file with the prompt, choose a template, and get slides you can edit and export to PowerPoint (.pptx).

How many markets should I compare?

The prompt uses three, which fits on one scoring table and one matrix. Two works for a narrow choice. With more than five, the scoring table gets hard to read on a slide, so shortlist first and put the long list in an appendix.

Figures on the example slides are illustrative.

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