SCP analysis prompts for PowerPoint
Four Bain-style prompts that apply the structure-conduct-performance (SCP) model to real decisions: entering a market, changing pricing, choosing a sourcing model and responding to a new regulation. Each builds one executive slide that runs from external shock to recommendation.
SCP analysis prompt
Pick a slide, fill in any highlighted fields, then copy or run it.
Create one 16:9 executive SCP market-entry slide. Define the market as [product, customer, geography, channel, period]. Use only verified inputs from [sources]. Show the external shock, market structure, conduct options, and 3-year performance scenarios. Include concentration, growth, switching, investment, share, margin, and payback where available. End with a conditional recommendation and trigger. Label assumptions and illustrative values. Do not invent data.
Build one 16:9 SCP pricing slide for [industry]. Use verified competitor prices, shares, switching evidence, customer segments, discounts, renewals, and margins. Show the external shock, structure, current conduct, proposed pricing conduct, and before-versus-after performance. Separate list price from realized net price. Add a rollout rule and a pause threshold. Preserve units, dates, and sources. Do not infer willingness to pay without evidence.Create one 16:9 SCP supply-risk slide. Use these verified inputs: [supplier shares, qualified capacity, lead time, unit cost, service, capital, disruption scenarios]. Show the external shock and supply structure, then compare Stay outsourced, Dual-source, and Integrate upstream. Calculate performance under at least two disruption scenarios. State the break point at which the recommendation changes. Do not fabricate supplier capacity or savings.Create one 16:9 SCP regulatory-response slide for [industry and rule]. State the effective date and affected market boundary. Map the chain from external shock to structure shift, conduct response, and performance. Compare market structure before and after, add a 90-day action plan, and track four decision-relevant KPIs. Distinguish regulation text, management assumptions, and modeled effects. Do not claim causality beyond the evidence.Why these prompts work
The market is defined first
The entry prompt makes you define the market by product, customer, geography, channel and period. Concentration and share mean nothing until that boundary is fixed.
Every slide starts with the shock
All four prompts open with the external shock, then structure, conduct and performance. The slide reads as a causal chain instead of three unrelated boxes.
Decisions come with break points
They ask for a conditional recommendation and trigger, a pause threshold, or the break point at which the answer changes. Leaders see when the call would flip.
Facts and models stay apart
The pricing prompt separates list price from realized net price. The regulatory one separates rule text, management assumptions and modeled effects, and blocks causal claims beyond the evidence.
Adapt it to your own deck
Fill the brackets with sourced inputs
Each prompt has slots such as [supplier shares, qualified capacity, lead time]. Paste figures with dates and sources, or attach the model and add "Use only the attached workbook."
Combine them into a short deck
For a full industry review, run the market entry prompt first, then add the pricing or sourcing slide as the conduct deep dive. Keep one market definition across slides.
Pitch it at the right level
For a board, keep one slide and the conditional recommendation. For a working team, add "Include a backup slide showing how each performance figure was calculated."
SCP analysis FAQ
What is the SCP model?
Structure-conduct-performance is a framework from industrial organization economics. Market structure, such as concentration and entry barriers, shapes how firms behave on price and investment, and that conduct drives performance such as margins and share.
Is this an official Bain template?
No. Bain-style describes the slide convention these prompts follow: an action title, a left-to-right causal flow and a decision bar. Tosea is not affiliated with Bain & Company.
Can I use these prompts in ChatGPT, Claude or Gemini?
Yes. A chat assistant returns the analysis as text and a slide outline. In Tosea you attach your market data with the prompt and get slides you can edit and export to PowerPoint.
Bain-style describes a common consulting framework. Tosea is not affiliated with Bain & Company. Figures on the example slides are illustrative.
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