3C analysis prompts for PowerPoint
Three McKinsey-style prompts that organize customer, company and competitor evidence into one decision slide each: whether and how to enter a new market, which position a product should own, and where customer need, company strength and competitor gaps overlap.
3C analysis prompt
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Create one 16:9 executive strategy slide using a 3C analysis for market entry. Decision: Should our company enter Germany, where should it start, and which route to market should it use? Audience: CEO and growth committee. Use Customer, Company, and Competitors sections plus a recommendation bar. Cover demand, priority segments, company economics and capabilities, leading competitors, channel advantages, and underserved spaces. Use a conclusion-led title, navy and light blue, white background, and compact sources. Do not invent figures. Check that segment values add up to the market total and that growth labels match the chart. Mark missing evidence as data required.
Build one 16:9 product positioning slide using the 3C framework. Decision: Which position should our EV charging subscription own with urban fleet operators? Show ranked customer criteria, a company capability scorecard with gaps, and competitors on a two-axis map. Finish with one value proposition, three proof points, and the main risks with mitigations. Preserve numbers, units, dates, and sources. If evidence is insufficient, mark the position unproven. Use navy, cyan, and gray with a conclusion-led headline.
Create one 16:9 Three Cs strategy slide. Audience: [decision makers] Decision: [where to compete and how to win] Customer evidence: [needs, behavior, willingness to pay, segment economics, sources] Company evidence: [capabilities, assets, economics, constraints, sources] Competitor evidence: [offers, prices, channels, strengths, likely response, sources] Identify the evidence-backed overlap and write it as a specific strategic position. Show one unresolved question if the evidence is incomplete. Use an original forest-green consulting design, concise labels, and source notes.
Why these prompts work
Each prompt states the decision
The entry prompt opens with 'Should our company enter Germany, where should it start, and which route to market should it use?' The three Cs become evidence for that answer.
Segment totals are checked
It asks the model to check that segment values add up to the market total and that growth labels match the chart, a common error on market sizing slides.
Weak evidence is labeled
The positioning prompt says to mark the position unproven if evidence is insufficient. The Three Cs prompt asks for one unresolved question when evidence is incomplete.
Positioning ends in proof points
The positioning prompt closes with one value proposition, three proof points and the main risks with mitigations, so the slide can go straight into a product review.
Adapt it to your own deck
Swap the market and product
Replace Germany or the EV charging subscription with your own case. Keep the decision line in the same form: "Decision: Should we..., where should we start, and how?"
Fill the evidence slots
The Three Cs prompt lists customer, company and competitor evidence in brackets. Paste survey results, unit economics and competitor price lists, or attach them as one file.
Expand to a full deck
For a steering committee, keep the entry slide as the executive summary and add one backup slide per C with the underlying charts and sources.
3C analysis FAQ
What is a 3C analysis?
The 3C model, introduced by strategist Kenichi Ohmae, looks at Customers, the Company and Competitors together. A strategy works where the company meets a real customer need better than competitors can.
Is this an official McKinsey template?
No. McKinsey-style describes a common consulting convention: a conclusion-led title, one message per slide and sourced evidence. Tosea is not affiliated with McKinsey & Company.
Can I use these prompts in ChatGPT, Claude or Gemini?
Yes. A chat assistant returns the analysis and a slide outline as text. In Tosea you attach your market research with the prompt and get slides you can edit and export to PowerPoint.
McKinsey-style describes a common consulting framework. Tosea is not affiliated with McKinsey & Company. Figures on the example slides are illustrative.
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