GE-McKinsey Matrix prompts for PowerPoint

Five McKinsey-style consulting prompts that build a portfolio review deck: a nine-box overview, the weighted scoring model behind it, and one recommendation slide for each zone of the matrix.

GE-McKinsey matrix example slide: nine-box matrix, five revenue-sized bubbles and a capital allocation summary
Portfolio overview · Nine-box matrix, five revenue-sized bubbles and a capital allocation summaryGenerated in Tosea · 1 / 5

GE-McKinsey matrix prompt

Pick a slide, fill in any highlighted fields, then copy or run it.

Create a 16:9 executive strategy slide titled Portfolio choices favor Digital Services and Specialty Solutions. Build a GE McKinsey nine-box matrix with industry attractiveness on the vertical axis and business unit strength on the horizontal axis. Plot five labeled bubbles sized by annual revenue. Use dark green for invest and grow, pale green for selective investment, and light gray for harvest or divest. Add a right-side panel with three portfolio recommendations, capital implications, and one key risk. Use a clean white background, precise alignment, restrained icons, small source notes, and editable chart elements. Do not add company logos.
98 words

Why these prompts work

  • The title is a claim

    Four of the five prompts set an action title that states the recommendation, so the slide reads as an answer instead of a topic.

  • Axes and encodings are fixed

    Attractiveness runs up, unit strength runs across, bubble size is revenue and color is the zone. The model has nothing to guess.

  • Weights total 100 percent

    The scoring prompt requires weights that total 100 percent on each axis, with criterion, score, source and confidence, plus a sensitivity chart for the top three assumptions.

  • Each zone gets its own action

    Invest and grow gets a roadmap and milestone KPIs. Selectivity sorts initiatives into fund, test, maintain and stop. Harvest compares four exit paths with triggers.

Adapt it to your own deck

  • Use your own data

    Attach the portfolio spreadsheet and add "Use only figures from the attached file. Mark missing values as gaps."

  • Rewrite the fixed titles

    The first two prompts hard-code titles and business names. Replace them with your own conclusion, or write "Write the action title from the scoring results."

  • Match your template

    The prompts name dark green, mint, charcoal and white. Swap in your template's palette, or pick a template in Tosea, and keep the rule that zone color carries meaning.

GE-McKinsey matrix FAQ

What is a GE-McKinsey matrix slide?

A nine-box grid that places each business unit by industry attractiveness and business unit strength. Teams use it to decide where to invest, where to hold for earnings and where to harvest or exit.

How is it different from the growth-share matrix?

The growth-share matrix uses two single measures, market growth and relative market share, in four boxes. The GE-McKinsey matrix uses weighted scores built from several criteria on each axis and has nine boxes.

Is this an official McKinsey template?

No. The name describes a widely taught portfolio framework, and McKinsey-style describes the consulting slide convention. Tosea is not affiliated with McKinsey & Company or GE.

Can I use these prompts in ChatGPT, Claude or Gemini?

Yes. A chat assistant returns the scoring and recommendations as text and an outline. In Tosea you attach your portfolio data with the prompt and get slides you can edit and export to PowerPoint.

McKinsey-style describes a common consulting framework. Tosea is not affiliated with McKinsey & Company. Figures on the example slides are illustrative.

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