Four Ds strategy matrix prompt for PowerPoint
A BCG-style prompt that turns a list of strategic options into one action matrix. Each option is scored on market attractiveness and right to win, then assigned one of four moves (Defend, Disrupt, Divest or Develop Together) with a trigger, owner and next test.

Four Ds action matrix prompt
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Create one 16:9 Four Ds action matrix using Defend, Disrupt, Divest, and Develop Together. This is a practical synthesis, not an official BCG model. Options: [list] Verified evidence: [market attractiveness, profit potential, capabilities, access, differentiation, sources] Score each option with a disclosed scale and weighting. Place the options on attractiveness versus right to win. Recommend one action per option and state the trigger, owner, and next test. Use an action title, forest green palette, pale green panels, and a compact methodology note. Do not invent scores.
Why this prompt works
It says what it is
The prompt states that Four Ds is a practical synthesis, not an official BCG model, and asks for a compact methodology note. Readers know how much weight to give it.
Scores come with the scale
Each option is scored on a disclosed scale and weighting, and the model is told not to invent scores. Anyone can rerun the placement and get the same answer.
Both axes rest on evidence
Market attractiveness and profit potential feed one axis. Capabilities, access and differentiation feed right to win. Neither axis is a gut call.
Each move has a trigger
For every option the slide states the trigger, owner and next test, so the recommendation can be checked and revisited instead of filed.
Adapt it to your own deck
List your real options
Replace [list] with three to six options from your strategy work. If they are already scored, add "Use the scores in the attached scoring sheet; do not rescore."
Disclose your own weights
If your team weights profit above growth, write it in, e.g. "Attractiveness = 50% profit potential, 30% market growth, 20% strategic importance."
Fit it to your template
The prompt asks for a forest green palette and pale green panels. In Tosea you can pick your company template instead and delete the color sentence.
Four Ds action matrix FAQ
What is the Four Ds matrix?
A two-by-two that places strategic options by market attractiveness and right to win and pairs each with one of four moves: Defend, Disrupt, Divest or Develop Together with a partner. The prompt itself describes it as a practical synthesis rather than an established, published model.
Is this an official BCG framework or template?
No. The prompt says so directly. "BCG-style" refers only to the green layout and action-title conventions, and Tosea is not affiliated with BCG.
What do I get from ChatGPT, Claude or Gemini versus Tosea?
A chat assistant will score the options and describe the matrix in text. Tosea reads the same prompt and your attached evidence and lays out the matrix as an editable slide you can export to PowerPoint.
BCG-style describes a common consulting framework. Tosea is not affiliated with Boston Consulting Group. Figures on the example slides are illustrative.
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