Tosea.ai LogoTosea.ai

SWOT analysis prompt for PowerPoint

A BCG-style prompt for one SWOT slide that ends in action. It sorts sourced facts into internal strengths and weaknesses and external opportunities and threats, keeps two points per quadrant, and converts them into three strategic moves for a named decision.

Output
1 slide, 16:9
Works with
Tosea, ChatGPT, Claude, Gemini
Updated
SWOT analysis example slide: four quadrants with two points each, feeding three numbered strategic moves
Evidence to action · Four quadrants with two points each, feeding three numbered strategic movesGenerated in Tosea

SWOT analysis prompt

Fill in any highlighted fields, then copy or run it.

Create one 16:9 evidence-led SWOT slide for [company and decision].
Use only the attached sources and these verified facts: [paste evidence].
Classify internal facts as Strengths or Weaknesses and external facts as Opportunities or Threats.
Limit each quadrant to the two most decision-relevant points.
Convert the findings into three strategic moves: use a strength, fix a weakness, and mitigate a threat.
Write a conclusion-led title that states the preferred move.
Add a source note for every material claim and flag evidence gaps.
Use a restrained green consulting layout without company logos.
91 words

Why this prompt works

  • Internal versus external is enforced

    Internal facts become strengths or weaknesses and external facts become opportunities or threats. Spelling out the sort removes the most common SWOT error.

  • Two points per quadrant

    Each quadrant is limited to the two most decision-relevant points, so the slide shows what matters for the decision instead of a brainstorm list.

  • Findings become moves

    The prompt asks for three moves: use a strength, fix a weakness and mitigate a threat. A SWOT that stops at the grid rarely changes anything.

  • Claims carry sources

    Every material claim needs a source note and evidence gaps must be flagged. The title has to state the preferred move, not just say "SWOT analysis".

Adapt it to your own deck

  • Paste your verified facts

    Fill the evidence placeholder with facts from interviews, market data or the annual report, or attach the file. For a long report, add "Give the page number for each fact."

  • Run it on a competitor

    Change the company and decision to a competitor and the choice you face, such as pricing or entry timing. The internal and external rules still apply, from their side.

  • Extend it to a TOWS view

    For more options, add "Below the grid, add a TOWS table with SO, ST, WO and WT strategies." Expect a denser slide, or split it into two.

SWOT analysis FAQ

What is a SWOT analysis?

A structured summary of an organization's internal strengths and weaknesses and the external opportunities and threats it faces. It is most useful when each point is backed by evidence and linked to a decision, which is what this prompt asks for.

Is this an official BCG template?

No. SWOT is a general-purpose framework not tied to any firm. "BCG-style" refers to the restrained green layout and conclusion-led title, and Tosea is not affiliated with BCG.

Can I use the prompt with ChatGPT, Claude or Gemini?

Yes. They will classify the facts and draft the three moves as text. Tosea turns the prompt and an attached source file into a designed SWOT slide that you can edit and export to PowerPoint.

BCG-style describes a common consulting framework. Tosea is not affiliated with Boston Consulting Group. Figures on the example slides are illustrative.

Prefer not to write a prompt?

Upload the document. Tosea drafts the deck, you edit and export.

Start for free