How to Use Marketing Skills for Claude Code: A Practical AI Marketing Workflow for SaaS Teams
How to install and use Marketing Skills for Claude Code — open-source AI agent skills for CRO, copywriting, SEO, and growth — plus a workflow to turn the strategy into presentation-ready decks.
Marketing Skills for Claude Code is one of the most useful open-source resources for marketers who want AI to do more than produce generic copy. Instead of asking an AI assistant to explain your audience, rewrite your landing page, or suggest conversion ideas from scratch every time, Marketing Skills for Claude Code gives the AI prebuilt marketing workflows for CRO, copywriting, SEO, analytics, growth, positioning, email, pricing, and more.
Quick Answer
Marketing Skills for Claude Code is an open-source collection of AI agent skills for marketing work. It gives Claude Code and other agentic tools reusable workflows for conversion optimization, copywriting, SEO, analytics, growth engineering, pricing, customer research, and launch planning. It is useful for founders, SaaS teams, growth marketers, and technical marketers who want AI to apply real marketing frameworks instead of producing vague advice.
Why Marketers Need Skills, Not Just Prompts
Most marketers have tried this workflow:
- Open an AI chat window
- Ask it to improve a landing page
- Explain the product background
- Explain the target customer
- Explain the offer
- Explain the current problem
- Correct the first answer
- Add missing context
- Ask for a better version
The result often feels familiar: the AI gives a fluent but shallow answer. It sounds like marketing, but it does not feel like a senior marketer has thought through the problem.
That happens because marketing is not just language generation. Real marketing work depends on context, diagnosis, sequencing, and frameworks.
A good marketer does not simply write a headline. They ask:
- Who is the audience?
- What pain is urgent enough to act on?
- What promise is believable?
- What objection blocks conversion?
- What page section is underperforming?
- What evidence is missing?
- What channel is this copy for?
- What experiment should be run first?
- What data would prove the recommendation wrong?
A generic AI assistant can answer those questions if you provide enough direction, but that defeats the point. You wanted the AI to save time, not spend half the session teaching it how marketing works.
That is why skills matter. A skill packages a domain workflow into something the AI can reuse.
What Is Marketing Skills for Claude Code?
Marketing Skills for Claude Code is a GitHub repository by Corey Haines that provides marketing-focused skills for AI agents. The repository describes itself as a collection of AI agent skills for marketing tasks, built for technical marketers and founders who want coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.
The project is designed for Claude Code, but the README also states that it works with OpenAI Codex, Cursor, Windsurf, and agents that support the Agent Skills spec.
That matters because Claude Code is not only a chat interface. Anthropic describes Claude Code as a tool that can run in the terminal, work with codebases, integrate with development tools, and help with multi-step workflows. You can read Anthropic's official product page here: Claude Code by Anthropic. If the agent itself is new to you, our Claude Code complete guide covers setup and the core concepts.
Marketing Skills for Claude Code brings that agentic workflow into marketing.
Instead of asking AI for a one-off answer, you can ask it to use a specific skill such as:
crocopywritingemail-sequenceab-testingprogrammatic-seofree-toolspricingcustomer-researchlanding-pageanalyticsai-seosales-enablement
The skill gives the agent a structured way to work.
The Core Idea: Put a Marketer's Playbook Inside the AI
The most useful part of Marketing Skills for Claude Code is not that it makes AI smarter in an abstract way. It gives AI a working method.
The repository uses a modular structure. The product-marketing skill acts as a foundation because other skills need to understand the product, audience, category, positioning, and competitive context before giving useful recommendations.
That is exactly how strong marketing work happens in real life.
A CRO recommendation without audience context is weak. A landing page rewrite without positioning is risky. A pricing recommendation without buyer segments is incomplete. A cold email without market context sounds generic.
Marketing Skills for Claude Code turns those dependencies into a repeatable system.
What Skills Are Included?
The repository has grown into a broad marketing skill library. It includes skills across several major categories.
| Category | Example Skills | What They Help With |
|---|---|---|
| Product marketing | product-marketing, offers, competitors, customer-research | Positioning, audience, competitive analysis, offer design |
| Conversion optimization | cro, signup, onboarding, popups, paywalls | Landing pages, forms, signup flows, activation, upsells |
| Copy and content | copywriting, copy-editing, social, video, image, emails | Website copy, social content, video ideas, lifecycle messages |
| SEO and AI search | seo-audit, ai-seo, schema, site-architecture, programmatic-seo | Search visibility, structured data, scalable pages, GEO |
| Paid and measurement | ads, ad-creative, ab-testing, analytics | Campaigns, experiments, tracking, performance analysis |
| Growth and retention | referrals, free-tools, lead-magnets, churn-prevention, community-marketing | Acquisition loops, retention, lead capture, community growth |
| Sales and revenue | sales-enablement, revops, prospecting, cold-email, pricing | Sales content, lead lists, outreach, pricing strategy |
| Strategy | marketing-plan, marketing-ideas, marketing-psychology, public-relations | Planning, campaigns, psychology, earned media |
The result is not one large generic marketing prompt. It is a library of task-specific marketing workflows. If you like this packaged-skill pattern, the same idea has spread to other domains — see our roundup of HTML slide skills for Claude Code, Codex, and Cursor and Matt Pocock's TypeScript skills for two very different examples.
How to Install Marketing Skills for Claude Code
The repository provides multiple installation paths. The simplest recommended method is using the skills CLI.
npx skills add coreyhaines31/marketingskills
To install specific skills only:
npx skills add coreyhaines31/marketingskills --skill cro copywriting
To list available skills:
npx skills add coreyhaines31/marketingskills --list
For Claude Code specifically, the README recommends passing the agent explicitly:
npx skills add coreyhaines31/marketingskills -a claude-code
The repository also supports installation through Claude Code's plugin system:
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills
You can also clone the repository and copy skills manually:
git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .agents/skills/
If you want to customize the skills for your own company, fork the repo and modify the workflows.
Practical Workflow 1: Improve a Landing Page With CRO
A typical AI assistant may say your page needs a stronger headline, clearer CTA, and better social proof. That may be true, but it is not enough.
The cro skill is more useful because it can evaluate a page through a conversion optimization lens.
A good task looks like this:
Use the cro skill to review this landing page.
Focus on audience fit, offer clarity, page structure, friction, objections, proof, CTA hierarchy, and visual priority.
Give me a prioritized fix list, not generic advice.
A strong CRO output should answer:
- What is the main conversion bottleneck?
- Is the page promise clear above the fold?
- Does the page match the visitor's intent?
- Are objections handled before the CTA?
- Is the proof specific enough?
- Which section should be rewritten first?
- Which experiment should be tested first?
For measurement, you can connect this thinking with official analytics documentation such as Google Analytics for developers, which explains setup, reporting APIs, measurement protocols, and analytics automation.
Practical Workflow 2: Write Copy That Uses Real Positioning
The copywriting skill is useful when you need marketing copy that reflects product, audience, category, and competitive context.
A strong prompt:
Use the copywriting skill to rewrite this homepage hero.
Before writing, identify the target user, pain, desired outcome, proof points, differentiation, objections, and tone.
Then produce 5 headline options, 3 subhead options, and one recommended final version.
This is better than asking for ten catchy headlines because it forces the AI to work from a marketing diagnosis.
Good copy is not just clever. It should make the right buyer feel understood.
Practical Workflow 3: Plan A/B Tests Without Random Guessing
The ab-testing skill is useful when a team wants to improve conversion but does not know what to test first.
A practical task:
Use the ab-testing skill to design an experiment plan for this pricing page.
Identify the hypothesis, target metric, variants, sample-size concerns, risk level, expected learning, and what decision we should make after the test.
A good A/B test plan should include:
- Hypothesis
- Primary metric
- Secondary metrics
- Variant description
- Audience segment
- Test duration assumptions
- Risk assessment
- Interpretation rules
- Follow-up action
This matters because many teams run experiments that are too vague to teach them anything.
Practical Workflow 4: Build Programmatic SEO Pages
The programmatic-seo skill helps plan scalable search pages based on repeatable templates and structured data.
A practical task:
Use the programmatic-seo skill to design a page system for comparison keywords.
Target format: product A vs product B.
Include page template, required data fields, internal links, schema opportunities, quality risks, and examples.
Pair this with Google's official SEO Starter Guide, which covers search fundamentals, structured data, page quality, crawling, indexing, and helpful content principles.
Programmatic SEO can work when the pages are genuinely useful. It fails when teams generate thin pages at scale.
Practical Workflow 5: Plan Free Tools for Growth
The free-tools skill is useful for SaaS companies that want SEO-driven lead generation.
A practical task:
Use the free-tools skill to suggest 10 free tool ideas for our SaaS product.
For each idea, include target keyword, user intent, output format, lead capture method, development complexity, and why it could attract qualified users.
A good free tool strategy should answer:
- What problem does the tool solve?
- Is there search demand?
- Does the output create immediate value?
- Does the user have a reason to share it?
- Does it naturally connect to the paid product?
- Can it be built and maintained?
This is where a marketing skill is more useful than a generic idea generator.
Why This Is a Shift From Chat-Based AI to Workflow-Based AI
For most marketers, early AI use meant opening a chat box, asking a question, and correcting the answer repeatedly.
That works for simple tasks. It breaks down in professional marketing work.
Marketing Skills for Claude Code represents a different model. Instead of teaching AI the marketing method every time, you install reusable skill modules that already contain domain workflows.
That changes the experience.
You are no longer asking a general assistant to improvise. You are giving a trained workflow a specific task.
The AI knows when to consider product positioning, when to use conversion logic, when to analyze customer psychology, when to plan experiments, and when to ask for missing evidence.
This is the real value of skills: they standardize professional knowledge into reusable agent behavior.
Where Tosea AI Fits After Marketing Strategy
Marketing Skills for Claude Code can help you create strategy, copy, experiments, landing pages, SEO plans, email flows, and growth systems.
But marketing work often needs to become a presentation.
Teams still need:
- Campaign strategy decks
- Launch plans
- Growth experiment readouts
- Investor updates
- Client marketing proposals
- Brand strategy presentations
- Product positioning decks
- SEO roadmap decks
- Funnel analysis reports
- Sales enablement slides
That is where Tosea AI fits.
Tosea AI is a source-grounded AI presentation tool that turns PDFs, research papers, financial reports, annual reports, 10-K filings, marketing research, business documents, and complex source materials into editable PowerPoint slides. It is built for marketers, analysts, consultants, researchers, founders, and teams that need accurate slide decks with preserved tables, charts, figures, layout structure, and source context.
If Marketing Skills for Claude Code helps you think through the marketing work, Tosea AI helps you communicate that work as a deck. For recurring reporting specifically, we have a step-by-step guide on building a marketing monthly report PPT with AI and a deeper look at professional monthly marketing reports.
Use Tosea AI Templates for Marketing Presentations
Tosea AI also has a large template library at tosea.ai/templates. The template gallery includes hundreds of templates across categories such as workplace, company and marketing, consulting and research, pitch and investment, industry solutions, education and academic, creative and brand, and personal presentation styles.
That matters because marketing presentations vary heavily by audience.
A campaign strategy deck may need a creative brand style. A board update may need a business style. A research-backed positioning deck may need a consulting and research style. A personal weekly update may need a clean workplace template. An academic or thought-leadership presentation may need an education and research template.
Tosea AI templates can help match the deck to the job:
- Brand creative style for campaign concepts and creative strategy
- Business style for executive updates and internal planning
- Academic style for research-heavy marketing analysis
- Personal work report style for weekly updates and project summaries
- Consulting and research style for client-facing strategy decks
- Pitch and investment style for GTM and fundraising narratives
For advanced visual direction, you can also reference our guide to high-aesthetic AI presentation prompts. Use it when you want a more polished prompt structure for high-aesthetic decks.
A Complete Workflow: From Marketing Skill to Presentation
Here is a practical workflow for marketers.
-
Use Marketing Skills for Claude Code to diagnose the problem Example: CRO review, copywriting, SEO plan, pricing strategy, or launch plan.
-
Ask Claude Code to produce structured outputs Ask for sections such as problem, audience, insight, recommendation, evidence, risk, and next steps.
-
Export or paste the strategy into Tosea AI Use Tosea AI to turn the marketing strategy into an editable PowerPoint deck.
-
Choose the right Tosea template Use a brand creative, business, consulting, academic, or personal report style depending on the audience.
-
Refine the deck Check claims, simplify slides, improve story flow, and adjust the visual hierarchy.
-
Export editable PPTX Use the final deck in internal meetings, client reviews, investor updates, or team planning.
This workflow connects marketing thinking with presentation output. If you prefer an agent-driven route for the deck itself, we also covered using Codex to generate marketing slides.
What Users Actually Care About
Marketers do not care about AI novelty for its own sake. They care about results.
The real questions are:
- Can this help me write better copy faster?
- Can it improve landing page conversion?
- Can it create a testable growth idea?
- Can it help with SEO without making thin content?
- Can it turn customer research into usable messaging?
- Can it reduce the time spent explaining background to AI?
- Can it help me produce stakeholder-ready decks?
- Can I customize the workflow for my product?
Marketing Skills for Claude Code is valuable because it reduces the repeated explanation. Tosea AI is valuable because it turns the resulting work into presentation-ready slides.
Limitations to Keep in Mind
Marketing Skills for Claude Code is not a substitute for market judgment.
You still need to verify:
- Customer research quality
- Analytics data accuracy
- Competitive assumptions
- Legal and compliance constraints
- Brand voice
- Pricing sensitivity
- Experiment design
- Search intent
- Claims and proof
AI can apply frameworks, but it cannot replace direct customer understanding.
Likewise, Tosea AI can turn strategy and documents into slides, but humans still need to review narrative, evidence, and final recommendations before presenting.
Q&A
What is Marketing Skills for Claude Code?
Marketing Skills for Claude Code is an open-source GitHub repository that provides marketing-focused AI agent skills for Claude Code and other agentic tools. It includes workflows for CRO, copywriting, SEO, analytics, growth, pricing, customer research, email, launch planning, and more.
Who should use Marketing Skills for Claude Code?
It is best for founders, technical marketers, growth teams, SaaS operators, indie hackers, consultants, and marketers who already use Claude Code or other AI agents and want more structured marketing outputs.
Is it only for Claude Code?
No. The repository is built for Claude Code, but the README says it also works with OpenAI Codex, Cursor, Windsurf, and agents that support the Agent Skills spec.
How is this different from using ChatGPT or Claude normally?
Normal chat requires you to explain the marketing method every time. Skills package domain workflows into reusable instructions, so the agent can apply CRO, copywriting, SEO, analytics, or pricing frameworks more consistently.
Can Marketing Skills for Claude Code make presentations?
Not directly as its main purpose. It helps generate marketing strategy, copy, experiments, SEO plans, and analysis. To turn those outputs into polished slide decks, use Tosea AI.
Why use Tosea AI after using marketing skills?
Marketing work often needs to be presented to teams, executives, clients, or investors. Tosea AI turns marketing strategy, reports, research, PDFs, and documents into editable PowerPoint slides and provides a rich template library for different presentation styles.
Final Takeaway
Marketing Skills for Claude Code is useful because it changes AI marketing from random prompting into structured workflow execution. Instead of asking AI for vague advice, you can give it a specific marketing task and let it apply a relevant framework for CRO, copywriting, SEO, analytics, pricing, growth, or launch planning.
For marketers, this is a real shift. AI becomes less like an intern that needs constant instruction and more like a workflow partner with reusable marketing playbooks.
But strategy is only half the work. The other half is communication.
After you use Marketing Skills for Claude Code to build the strategy, use Tosea AI to turn the work into a clear, editable presentation. Tosea AI can create PPT decks from complex documents, marketing research, business reports, and strategy notes, while its template library gives you brand creative, business, academic, consulting, and personal report styles to match the audience.
If you want to push the deck further visually, pair it with the prompt patterns in our high-aesthetic AI presentation prompts guide.
The best AI marketing workflow is not one tool. It is a system: use Marketing Skills for Claude Code to think, analyze, and generate marketing work; use Tosea AI to package that work into presentation-ready slides.
